client: Maybelline New York

“11.11” is the world’s largest e-commerce event, consistently setting new sales records, with last year reaching US $38.3 billion, double the amount of Black Friday and Cyber Monday combined is back.

To celebrate the e-commerce festival, we combined virtual reality in a gamified experience with K-pop band Itzy, reinventing the makeup try-on with bespoke experiences for each of the brand’s products.